Lyrically, as noted by Rap-Up, he 'unleashes his wrath on the haters and clout chasers'. 'Gooba' contains a simplistic trap beat, and finds 6ix9ine employing his signature 'aggressive' style. 6ix9ine also hosted an Instagram Live session on the day of the song's release, which received a record of 2 million simultaneous views. The song was promoted via a large billboard in Times Square that read 'The King Is Back'. On May 7, 2020, he announced that he would celebrate his 24th birthday the following day, by releasing a new single.

However, he was released earlier in April 2020 due to the COVID-19 pandemic. After pleading guilty to nine charges, such as armed robbery and conspiracy to murder, he was sentenced to 2 years in prison in December 2019. On November 18, 2018, Hernandez was arrested on racketeering, weapons, and drugs charges. The song sees him rapping about his role in the Nine Trey Gangsters trial, while targeting his detractors. 6ix9ine recorded the song and filmed its accompanying video while under house arrest.

It is the lead single from his second studio album, TattleTales, released on September 4, 2020. It was released on May 8, 2020, 6ix9ine's birthday, as the first single after his prison release on April 2, 2020. ' Gooba' (stylized in all caps) is a song by American rapper 6ix9ine.

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